Unfortunately, women are 25% less likely to get a raise to their male counterparts. So for April 4th, Equal Pay Day, we launched the Ask For A Raise campaign to help close the wage gap by creating a powerful tool to get women the money they deserve. We created a Facebook Chatbot entirely based on one of the worlds most fierce and badass female industry leaders: Cindy Gallop. The bot pulled in data from financial pay sites API's to arm women with all the information and confidence they needed to ask for a raise, creating a checklist of accomplishments to present to their bosses, as well as set a date they'd want to ask. We saw over 100k users in the first week with zero media spend and 180MM earned media impressions.
ONE SHOW - BEST OF DISCIPLINE (Grand Prix)
ONE SHOW - GOLD - Social Media
CANNES - Bronze - Cyber
CANNES - Shortlist - Media
D&AD Impact - Graphite Pencil - Financial Empowerment
Shorty Awards for Good - Shortlist