Lemonheads candy wanted to make its century-old brand relevant to a new audience, so we took Lemonhead from the box to the real world. We brought him to life on Facebook, Twitter, and LinkedIn as a regular, everyday guy who happened to have a massive lemon for a head. He went on dates, had a dog, and checked out concerts. It was as creepy as it was effective and went viral just 24 hours after launching the campaign. The first night of launch we were covered on Comedy Central and the internet went into a frenzy.