For Super Bowl 50, the biggest Super Bowl yet, Verizon wanted to show it's biggest appreciation of its customers yet. So we did exactly that. At the 50th minute of every hour, we gave away tons of free things to Verizon customers. Then we got NFL player Matt Forte, and made a bunch of videos and social content like custom GIFs to promote it. We also designed our own twitter emoji to clue people in on the rest of the interwebs.